SBC has announced a strategic partnership with the National Association of Games and Lotteries (ANJL) for SBC Summit Rio, bringing one of Brazil’s most influential industry bodies into the heart of the country’s leading event for the betting and gaming market.

The partnership has been formalised ahead of SBC Summit Rio, which will take place from 3 to 5 March 2026 at Riocentro in Rio de Janeiro. The event is set to welcome more than 15,000 delegates from Brazil and leading international sports betting and gaming markets, bringing together operators, suppliers, regulators and investors under one roof.

Beyond SBC Summit Rio, the collaboration will continue across other key SBC events with a strong Brazilian audience, including SBC Summit Americas and SBC Summit in Lisbon.

Founded in March 2023, ANJL represents companies that legally operate across Brazil’s lotteries, sports betting and gaming ecosystem. The association plays an active role in supporting the development of a transparent, ethical and well-regulated market, working closely with legislators and executive authorities to strengthen regulation, prevent capital flight and attract foreign investment. Its work is underpinned by a strong focus on consumer protection, responsible advertising and the fight against illegal gambling.

Plínio Lemos Jorge, President of ANJL, said: “ANJL continues to pursue its mission of representing the gaming industry in key forums, always defending a market committed to transparency, legality and the well-being of bettors.

“For ANJL, the partnership with SBC reinforces the commitment of its member companies to a legal and professional market. The exchange of experience between companies and specialists who are global references enriches the search for innovative solutions, promoting important debates that ultimately drive the development of the sector in Brazil and worldwide.”

Through the partnership, ANJL will benefit from a platform that amplifies its advocacy, educational initiatives and engagement with the wider regulated ecosystem. The collaboration also supports ANJL’s broader objectives of promoting best practices, information sharing with authorities, and the professional development of the sector through training and knowledge exchange.

For SBC, the partnership strengthens relationships with Brazil’s most influential industry bodies and reinforces SBC Summit Rio’s position as the leading forum for senior decision-makers navigating the country’s regulated betting landscape.

Lucía Mouriño, VP Relationships LatAm at SBC, said: “ANJL plays a central role in shaping Brazil’s regulated betting market, particularly around compliance, consumer protection and market integrity. Partnering with the association strengthens the quality of dialogue at SBC Summit Rio and ensures the event reflects the priorities, challenges and opportunities facing the industry on the ground.”

SBC Summit Rio will bring together 15,000 attendees for three days of networking, education, and business development. More than 150 speakers will address the industry across dedicated tracks, including Leadership, Tech Innovation, and Marketing, with specialist summits such as the Affiliate Leaders Summit and Payment Expert Summit offering focused insights into Brazil's affiliate and payments ecosystems.

The exhibition floor will host over 400 exhibiting and sponsoring brands, providing delegates with direct access to the latest products, services, and innovations. With leading licensed operators and prospective market entrants under one roof, SBC Summit Rio has established itself as the essential gathering for anyone looking to succeed in Brazil's rapidly evolving regulated market.

About the National Association of Games and Lotteries

The National Association of Games and Lotteries (ANJL) represents companies that legally operate games and lotteries in Brazil. The organisation promotes transparency and a collaborative approach with legislators and executive authorities to improve regulation, prevent capital flight, and attract foreign investment.

The organisation’s mission is to promote a responsible and ethical games and lotteries sector, with a focus on fair betting practices, tax fairness, support for sport, consumer protection, responsible advertising, information sharing with authorities, and economic contribution.

The ANJL provides dedicated assistance to its members for help with regulatory and operational matters, helping companies adapt to market changes. The ANJL also offers education for its members on compliance, regulation, marketing, and operational management.

Ready to attend SBC Summit Rio? Here’s how:

Secure your place with a VIP Event Pass for R$3000 – enjoy full access to all conference sessions, the exhibition floor, exclusive networking events, and complimentary food and drink at our Food Festival.

Bringing the team? Take advantage of our Group Pass Discount — purchase three or more VIP Event Passes and pay just R$1800 per ticket.

Operator or affiliate? You may be eligible for a complimentary VIP Event Pass, which includes full access to the exhibition, conference, and exclusive networking events. Apply now to reserve your spot.

Expo+ Pass: Gain access to the full exhibition floor and all conference sessions. This does not include access to our exclusive VIP evening networking events.

Expo Only Pass: Free to attend, this pass gives you access to the exhibition floor –  perfect for networking and exploring the show without attending the conference sessions.