Mexico City, April 17, 2026. From May 12 to 14 at Expo Santa Fe, GAT Expo CDMX 2026 will bring together license holders, operators, technology providers, and industry experts in a meeting that reflects the sector’s transformation toward omnichannel models focused on player experience and operator profitability.

In this edition, under a 100% commercial format, the event evolves from theory to practice, offering a platform where business, training, and operations converge in response to the global changes impacting both land-based and online verticals.

Mexico: a market in full expansion

In the gaming sector, there is a growing demand for technological enhancements in sports betting platforms, data analytics, artificial intelligence, and new user experiences. As a host of the FIFA World Cup 2026, the country is experiencing unprecedented economic momentum in tourism, infrastructure, technology demand, and security, positioning it as one of the most relevant markets in the region.

Participating companies profile

GAT Expo CDMX will showcase, during its commercial exhibition on May 13 and 14 at Expo Santa Fe, a portfolio of exhibitors and sponsors that clearly demonstrate the sector’s diversity, where land-based operations, technology, online gaming, payments, marketing, and content converge within a single business environment.

In the payments and fintech solutions segment, companies such as BPC Banking Technologies, Pronto Paga, Tumi Pay, and KLU confirm the shift toward more agile and efficient payment ecosystems, essential for productive gaming operations.

From the technology infrastructure and operational platforms perspective, Prometeo IT, Eeze, Creator Tech, BetConstruct, and Gamanza provide solutions ranging from software development and systems integration to full platforms for sports betting and online casinos, enabling scalability and operational efficiency.

On the marketing front, the rise of affiliate models, technology, and user acquisition strategies is reinforced by players such as BYADS and Laafic SMS, reflecting a forward step in the industry, where performance marketing, traffic monetization, and direct communication are redefining growth and sustainability.

In the land-based segment, the exhibition features innovations for gaming floor operations with global manufacturers such as Aristocrat, a leader in slot machines and games, alongside operators like Big Bola Casinos, key brands in the Mexican market. Oklahoma will present a wide range of products and innovations for casino floors and tables. BYA Group, recognized in Latin America for high-quality furniture, will debut its latest designs. Fininvest reaffirms its relevance in cash management optimization and bill counting solutions, accompanying GAT Events across Latin America and the Caribbean.

In terms of online gaming content, Pragmatic Play and Amusnet, along with developers such as Dragon Slaugther, highlight the importance of innovative portfolios, including online slots, live casino, and disruptive experiences designed to attract and retain digital audiences.

Companies such as Contrato Humano, MentorBet, and Cerus Academy contribute from a business strategy, marketing, investment, and talent management perspective, demonstrating that the sector must complement technology with strong organizational development.

José Aníbal Aguirre, CEO of GAT, stated:

"My invitation is to meet at Expo Santa Fe from May 12 to 14 and take advantage of this unique convergence of supply and demand tailored to the immediate needs of license holders and operators. I would also like to highlight that, for the first time in Mexico, we will host two days of specialized professional training led by ALEA, with the seminar ‘Transformation of Casino Management towards an Omnichannel and Integrated Entertainment Model,’ bringing professors from Buenos Aires to Mexico City to share their expertise with casino officials. These sessions are supported by SINTOLED and business delegates from several Mexican states. Additionally, we will host two corporate conferences by GLI and Gamanza within this academic framework.”

Agenda: content aligned with industry transformation

The program has been designed to integrate networking, applied training, and strategic engagement spaces aimed at generating business and commercial alliances.

Opening Reception (May 12 | Big Bola Casino Santa Fe)

The GAT CDMX networking opening will mark the beginning of the agenda in an environment designed by Big Bola Casinos’ marketing and entertainment professionals to foster valuable connections among industry leaders and executives.

Commercial Exhibition (May 13–14 | Expo Santa Fe)

The exhibition floor is positioned as an active business platform where the needs of the Mexican market meet national and international product offerings. (Tickets available.)

ALEA Seminar (May 13–14)

Transformation of Casino Management towards an Omnichannel and Integrated Entertainment Model.

This seminar provides practical training aligned with industry evolution, strengthening operational capabilities in casinos and aligning teams with new sector dynamics. (Invitation-only event, limited capacity.)

Gathering & Ronqueo (May 13 | Central Central Restaurant)

Networking takes on an experiential format in this B2B gathering that combines gastronomy with high-level business interaction, creating an environment designed to strengthen commercial relationships in a dynamic and personal setting. (Tickets available.)

GLI / Gamanza Corporate Conferences (May 13–14)

Cerus Academy – Performance Show Dealers (May 13–14)

Through live demonstrations by highly trained dealers, attendees will experience and learn technical skills and service standards aimed at enhancing player engagement.

Affiliate Experience CDMX (May 14)

The agenda concludes with activities focused on affiliate marketing, reflecting the growth of this model as a key channel for user acquisition and the expansion of gaming platforms in digital environments.

José Aníbal Aguirre concluded:

"GAT CDMX will be a compact and versatile exhibition, fully aligned with the dynamic present and strong potential of the gaming industry in Mexico. We look forward to welcoming you.”

Registration:
https://controlticket.co/2026/gat/buy_tickets/mexico/registro.php

Last booths available:
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