The world-leading multisource advertising platform, PropellerAds, has officially launched Interactive Ads. This exclusive format is engineered to deliver what industry specialists have long been chasing: traffic ready to convert.

Continue reading to find out more about the issues that it solves, how it works, and what GEOs and verticals you can get the best results using this high-converting ad format.

Disclaimer: Interactive Ads is the next generation of interactive ad formats, built on the mechanics and expertise we’ve developed through our work with the Survey Exit format. It includes not only quiz-style pre-landers that drive engaged direct visits, but also a diverse new set of creatives with various user-engaging mechanics. This marks a complete new step in the development of the Interactive format in PropellerAds.

The Problem With Traditional Display Ads

The worst part when dealing with ad traffic is having to pay for users that don’t convert, since they only end up generating high bounce rates.

That’s why PropellerAds came up with the Interactive Ads format, to flip this scenario. Given their gamified flow, users can’t resist them. So, once they engage with these ads, the format and content are created around actual offers, making their response to your offers more positive and welcomed.

How do Interactive Ads Work

With Interactive Ads, you don’t need any special text or teaser, since these ads work as a pre-lander, attracting users with their playful design.

Think spin wheels, tap-to-reveal mechanics, quiz flows, and lightweight mini-playables – all these engaging micro-moment naturally filter out low-intent users before reaching your landing page.

And they’re also based on a simple flow:

Easy Launch: You can deploy the campaign straight from PropellerAds’ dashboard

Smart selection: the algorithms automatically pick the most effective interactive experience for your offer and audience

User engaging: Inviting to tap, swipe, answer quizzes, pay through a mini-flow

Warm landing: after a positive outcome, such as engaging with Interactive Ads, users are more likely to convert, and neuroscience backs this

No need for creatives or funnels, since everything is AI-generated and automatically localized to the user's browser language, while also being fully compliant.  

OK. But What Can They Really Do?

Average 5x higher conversion rate compared to traditional display ads

Once a user goes through this interactive flow, they’re pre-qualified. This way, low-interest traffic drops naturally, while every click reaching your offer has already demonstrated genuine interest.

Tipping the Scale

Here’s what Interactive Ads demonstrated during a working month:

60 million impressions daily | 2 billion impressions monthly

Which Verticals Are Interactive Ads Best For?

You can use them to successfully drive results in various offers and verticals. But given their gamification content, they’re best suited for:

iGaming ● Finance ● Giveaway ● eCommerce ● mVAS ● Content ● Mobile ● Software ● Media

You won't need any special offer, because the system automatically matches users to the most relevant offer based on how they interact with the creative.

Proven Foundations Make for Great Results

PropellerAds wanted to take the interactive formats technology to the next level, and so paired it with multiple dynamic scenarios within a single format. And they also enhanced it with AI to continuously adapt the user experience based on live campaign performance and audience behavior.

While the engagement is always organic, users aren’t incentivized or rewarded for completing the flow. However, your offer can seem like the natural step to complete this feel-good process.

All while combining smart tech with a pleasant experience to ensure the traffic you pay for is traffic that actually matters.

Ready to experience the next generation of user acquisition? Learn more at PropellerAds or…

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