22Hours ago
The engine behind NIKO AI just got a major upgrade
Fast answers. Long-term memory.
Since NIKO AI landed in your account this spring, it has picked up quite a few new skills. It can draft and edit campaigns, handle targeting, clone setups, estimate traffic and rates — across every major format.
In short, NIKO AI takes care of the routine work so you don’t have to.
But we weren’t ready to stop there. Not with AI evolving this fast, and not when NIKO AI still had so much room to grow.
This time, we didn’t just add another feature or two. We rebuilt the engine underneath NIKO AI from the first line of code to the last, while keeping everything it already knew.
The result? Faster answers, full chat history, and more reliable campaign execution.
Meet NIKO AI 3.0
Enough with the introduction. Here’s what NIKO AI 3.0 can do.
TL;DR
What’s New for You
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Multiple chats with saved history: Keep separate conversations for different campaigns and return to them whenever you need. Previously, NIKO AI supported only one conversation.
Streaming responses: Watch NIKO AI answers appear in real time. If your connection drops, the response resumes automatically.
Response ratings: Use 👍 or 👎 to tell us whether an answer was helpful.
Automatic chat titles: NIKO AI names each conversation automatically, making them easier to find later.
Clear action confirmations: Before changing a campaign, NIKO AI shows a confirmation card with all relevant parameters. Nothing happens until you approve it.
Full Self-Serve Platform access: NIKO AI can now work with the complete range of SSP features rather than a limited set of tools.
Built-in Knowledge Base: Ask questions about the platform and get answers directly in the chat.
MCP connector: Connect your SSP account to external AI tools through a dedicated connector button.
And one more thing: the MCP Connector is now listed in Anthropic's official Connectors Directory. If you are already working in Claude, you can link your PropellerAds account straight from there. Connect PropellerAds to Claude Now!
What You Will Notice First
Here are the three things to know about your upgraded NIKO AI 3.0:
1.NIKO AI now thinks out loud
Ask a question, and NIKO AI starts responding immediately, word by word. No more waiting for a full block of text to appear.
2.NIKO AI now remembers every conversation
You get separate chat sessions with history: one for your Push tests in LATAM, another for a Telegram Ads experiment, and a third for a quick rate check.
Come back tomorrow, reopen a session, and NIKO AI 3.0 picks up the context of that conversation. No more mixing everything into one endless chat or explaining the same details again.
3.NIKO AI hands got steadier
The new engine makes practical tasks — creating a campaign, changing a rate, or pulling stats — more reliable and precise. Fewer misfires, fewer “let me try that again” moments, and more requests completed correctly on the first attempt.
In short: faster answers, conversations that stay on track, and campaign work that lands right the first time.
Your Old Chats Are Safe
Before you dive in, one thing to know: conversations you had with the previous NIKO AI remain available in read-only mode, so you can scroll back and copy anything you need.
New conversations start fresh in NIKO AI 3.0, but your old chats aren’t going anywhere. It’s a fresh start, not a memory wipe.
Everything NIKO AI 3.0 Learned Stays with It
The rebuild changes how NIKO AI works, but everything it already knows comes with it:
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Campaign work across formats: Create and edit Push, Onclick (Popunder), Telegram Ads, Interactive Ads, and Paid Social Traffic campaigns directly from the chat.
Full targeting and scheduling: Set GEO down to city level, OS, device, browser, language, connection type, and dayparting in a single conversation.
NIKO AI 3.0 supports seven key workflows:
Campaign planning
Campaign reporting
Campaign creation
Campaign management
Targeting setup
Zone management
Creative management
Numbers on demand: Get rate recommendations, now powered by a new second-generation engine, traffic volume estimates for your budget, and test budget suggestions.
Your account at a glance: Access campaign stats, balance, and the full PropellerAds Knowledge Base behind every answer.
If your team already works in Claude or another AI assistant, PropellerAds also offers an MCP connector that connects your Self-Serve Platform account to the AI tools you use every day. NIKO AI 3.0 and the connector run on the same foundation, so both speak fluent PropellerAds.
NIKO AI Still Asks Before It Acts
NIKO AI can draft, recommend, and estimate, but every action involving your campaigns and budget requires your approval.
It won’t launch, edit, or scale a campaign without your explicit confirmation. The engine may be faster, but the final decision is always yours.
Ilia Pasiuk, Self-Service Platform product owner, said:
“We rebuilt NIKO AI because advertisers started treating it as a daily working tool, and a daily tool has to feel instant. So we focused on what advertisers experience every time they open the chat: speed, continuity, and reliable execution.”
How to Meet NIKO AI 3.0
Log in to your Self-Serve Platform account and start a chat. If the rollout has reached you, NIKO AI 3.0 will greet you with its new sessions panel.
We’re rolling the update out gradually, so if you don’t see it yet, it’s on its way.
Take it for a spin and tell us what you think. NIKO AI is listening — faster than ever.
