SBC Summit 2026 opened in Lisbon with a series of press conferences featuring new product concepts, brand developments and business strategies from across the industry.

Taking place from 29 September to 1 October at FIL and the MEO Arena, the event brings together businesses, industry professionals and decision-makers from international markets.

As an Official Media Partner of SBC Summit 2026, HUIDU attended the Day 1 press conferences at the Media Hub to capture selected announcements and developments from the event.

Ready Play Gaming Introduces a New Hybrid Game Format

During its press conference, Ready Play Gaming unveiled Blaz’n Buffalo Reel Crash, a new title combining slot and crash gameplay within a single game format.

COO Christoph Härtel and Founder Larry Galansky presented the concept and shared the thinking behind the product, including how the two gameplay formats have been brought together to create a different user experience.

The launch reflects the industry’s continued interest in hybrid product formats and new approaches to game design.

Evenbeter Presents Its New Brand Identity

Evenbeter, formerly known as EvenBet Gaming, also used the Media Hub to introduce its new brand identity and explain the strategy behind the transformation.

CEO Dmitry Starostenkov, Chief Customer Officer Nikita Akulov and Chief Commercial Officer Yury Makarov discussed the company’s direction as it brings poker and casino technology together under its updated identity.

The presentation also highlighted Evenbeter’s growing focus on tailored growth solutions designed around the needs of individual operators and markets.

HUIDU at SBC Summit 2026

As an Official Media Partner, HUIDU will continue following selected press conferences, business announcements and industry discussions throughout SBC Summit 2026.

Our coverage will focus on developments that may be relevant to businesses, service providers and partners across the wider industry ecosystem.

More Media Hub highlights and updates from Lisbon will be published through HUIDU during the event.

Event Information

- Event: SBC Summit 2026

- Date: 29 September–1 October 2026

- Venue: FIL and MEO Arena, Lisbon

- HUIDU’s role: Official Media Partner

Follow HUIDU for more selected updates from SBC Summit 2026.